You know your product will get a successful launch when the local papers does free publicity for you on their front page. (Has ever a Nokia/Motorola/Sony Ericsson phone obtained this level of coverage in Singapore before?) On today’s edition of《联合早报》, we have another article titled 《哪些人在等待iPhone 3G手机？》 on the first page of its business section.
Interesting bits from the articles, direct quotes:
I found it interesting that even the reporter concluded the article with a count down.
Isn’t this exhibiting too much enthusiasm to be considered impartial reporting?
Incidentally, on two seperate occasions, both my parents showed me the article this morning as they were reading the papers. Even my mother who is impervious to advertisements knows and has heard about the iPhone. Welcome to the iPhone revolution…